Company announcedPico EgyptOne of the leading companies in the field of home appliances, announced its participation in the first session ofMiddle East and Africa Industry Exhibition and Conference (MEA Industry EXPO 2025).

The exhibition is held under the patronage of the PresidentAbdel Fattah El-SisiWith the support of the teamKamel Al-Wazir(Deputy Prime Minister for Industrial Development and Minister of Industry and Transport), during the period from 9 to 11 November 2025. BICO Egypt’s participation confirms its firm commitment to supporting industrial development in Egypt and the industry localization strategy, and promoting the slogan“Made in Egypt”As a symbol of quality and regional and global competitiveness.

Latest smart devices and sustainability in production

During the exhibition, Beko Egypt will showcase its latest smart home devices, which are based onTechnological innovation, sustainability, energy efficiency, and quality of local production. The displays include ovens, refrigerators, freezers and dishwashers, all designed specifically to meet the needs of local and regional markets.

The company specializes in…60% of its factory’s production is for exportwhich consolidates Egypt’s position as a regional industrial center for manufacturing and exporting home appliances within the global Beko network.

Beko is a trusted partner in advancing the industry

statedUmit GunelCommenting on this participation, General Manager of PICO Egypt and Regional Director of PICO North Africa, commented on this participation, saying:

“We are proud of our participation in the first edition of MEA Industry EXPO 2025, and we consider it an ideal opportunity to highlight our role as a reliable partner in advancing the Egyptian industry, thus enhancing Egyptian leadership on the regional industry map.”

He added: “At Beko Egypt, we believe that the slogan…‘Made in Egypt’It reflects global production standards and quality that matches major markets. We are committed to continuing to invest in developing local industry and Egyptian talent to drive sustainable industrial growth.”

Numbers and achievements during a year of local manufacturing

Within one year of starting local manufacturing, Beko Egypt established its presence in the sector through its industrial complex in the 10th of Ramadan Industrial City, which extends over an area114,000 square metersWith a total investment of about110 million US dollars.

Most notable achievements:

• The company was able to manufacture than300,000 home appliances.
• Production capacity increased by25%Compared to the start of operation.
• I saved than2000 job opportunitiesNew for Egyptian competencies.
• Achieved growth in reliance onLocal suppliers exceed 50%.

Beko Egypt continues its commitment to contributing to the development of the Egyptian economy by adopting the latest sustainable manufacturing solutions based on energy efficiency and innovation. Its participation in the exhibition confirms its role as a major strategic partner in the process of localizing industry and promoting Egyptian exports.

It is reported that the exhibitionMEA Industry EXPO 2025It is the first platform of its kind in the region concerned with displaying industrial innovation, modern manufacturing techniques, and sustainable solutions for production, with the aim of shaping the future of industrial development in the region, with a special focus on the industrial renaissance that Egypt is witnessing.